Daley graduated from Central Saint Martins in 2013, and after stints at Paul Smith, Hardy Amies and Nigel Cabourn launched his label in 2015; his collection was produced retailer Beams. The 30-year old has since collaborated with Adidas and Fred Perry. and was one of this year's LVMH Prize winners. From his studio in Tottenham, he creates collections that fuse workwear and tailoring while injecting influences from Jazz and Reggae.
"I feel like I can add more to the industry. in terms of culture and references and telling stories that might have been told before but not in the right way, or not told at all," says Daley. " That's one of the reasons I thought it was important to start a brand - there is still a void to be filled. I feel like I've got a duty to do that.
Despite the fashion industry's challenges as a result of the coronavirus pandemic, Daley says there's still space for new voices. " I feel a bit knocked back from the momentum I had at the beginning of the year, but all you can do is refocus and pull your sleeves up and get on with it."
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