At Polestar, we’re determined to improve the society we live in by accelerating the change to a fully electric, climate-neutral future.

That’s why we’re taking concrete actions to achieve net-zero greenhouse gas emissions. Leading the development of new technologies. Embracing solutions for a circular economy.

We’re raising our voice and pushing the automotive industry to embrace transparency in carbon footprint reporting, supply chain ethics and materials traceability. And we’re doing our best to conduct our business in an ethical and responsible way.

It’s time to make a positive change in the world. Join us on the journey towards sustainable, avant-garde electric mobility.

Read more about electric sustainability

Polestar Precept

Polestar has a vision: that sustainable materials can create new design opportunities while redefining premium, that technology can further close the gap between driver and car, and that design languages can (and should) always evolve. Polestar Precept brings that vision to life.

It’s not some sci-fi flight of fancy, however. The sustainable and recycled materials found in the Precept can already be produced. The design is futuristic yet realistic; the next step for Polestar, not a leap. The technology is from a future just around the corner, so close as to almost be the present. We’ve borrowed from tomorrow. Not fifty years from now.

It’s not a concept car. It’s a commitment car. A declaration of where we plan to go and what we plan to do. A rule to inform our future behaviour.

A precept, in other words.

Polestar Precept is both ambitious and logical, the next stage of Polestar's design journey and a vision of a not-at-all-distant future. It houses Polestar's future infotainment system, enabling better safety, decreased distraction, and a fully contextualized user experience. Both the interior and exterior feature innovative sustainable and recycled materials, none of which have been hidden or obscured, instead highlighted to show their unique characteristics.

The next stage of infotainment

We partnered with Google to develop a seamless infotainment experience for the Polestar 2, powered by Android. We recognised certain limitations in the automotive world when it came to the in-car experience: navigation was lacking, apps were pale shadows of their smartphone equivalents, and the less said about speech recognition, the better.

The next stage will build on the current connected experience in the Polestar 2. The Google Assistant will evolve to be an even more helpful co-pilot, using advanced speech technology to expand to more languages, understand local accents and provide a more personalised experience. Video streaming from your favourite apps and services will be made available while you charge your vehicle. Even lighting, climate, and seating preferences will automatically adjust for a seamless driving experience.

This is a previously unseen in-car experience. And the first glimpse of it will be in a Polestar.

Learn More: Pole Star